university extension

Basic Guidelines for Digital Marketing Course

Essential Foundations for a Successful Strategy

Fapuga Learning

8h of online courses

Concept and Objectives

In today's landscape, heavily shaped by social media and digital transformation, knowing how to communicate using technology has become indispensable. Companies, independent professionals and even large corporations recognize the importance of Digital Marketing as a strategic way to expand their market presence and strengthen engagement with their audience.

As a result, understanding the basic principles of Digital Marketing is no longer an option but a necessity for those who want to stand out professionally. Whether to promote a brand, attract clients or build authority in a particular niche, the smart use of digital platforms can create opportunities and consolidate careers.

With this in mind, the main goal of this content is to introduce fundamental concepts of Digital Marketing and show its relevance for entering and staying in the job market.

Present basic notions of Digital Marketing

and its contributions to engagement in the job market.

Develop notions about Digital Marketing

Understand Digital Marketing

as an engagement tool for entering the job market

Course Information

Lectures and case studies, as well as videos, exercises and supplementary readings.

Students will be assessed by answering five multiple-choice questions.

Total course workload: 8h

To complete the course, students must take the partial assessments and the satisfaction survey

Counts as Complementary Activity: 4 hours